Have you ever asked yourself, "What should I post to LinkedIn?" We all have.
LinkedIn is a social network with more than 774 million users. There are types of posts you can use here that may not work as well on other networks though. The best content, is normally the content that other users can share.
Here are 10 strong examples of good LinkedIn posts you can put to use right away.
1 - Long Form Content is Better Than Short Posts
LinkedIn makes it easy to write and publish your own original LinkedIn content. Writing articles are a great way to get exposure for yourself and your business; all while using LinkedIn as your outlet.
Connections are more likely to click on an article that has been shared with them, even more so if it's someone they know.
As you attend conferences, have interesting conversations, and participate in your community, add these to a running list of LinkedIn post ideas.
If you want your voice to be heard, consider writing original content on LinkedIn. Doing so can give you the opportunity to address a group of people who are already interested in what you have to say.
Remember that it can take a long time to build an audience of followers and brand yourself an expert. It's never too soon to start though!
2 - Share Content That is Related To Your Industry
No matter your target audience, LinkedIn is a professional network, so it's not surprising that many people use the platform to share posts related to their industry. But if you'd like your small business on LinkedIn to be more successful, don't just share content about your company's products or services, share content about topics related to your industry news too!
Why? Because those are the posts people will remember and interact with. Here are four reasons why sharing industry-adjacent content can help grow engagement on LinkedIn:
It shows off your knowledge of other relevant topics;
It helps keep you top of mind in the long run (especially if you expect your small business to grow and you want to start up a conversation with potential clients later);
It gives you the opportunity to provide helpful, relevant advice;
It helps you look like someone who's an expert in their field
3 - Find What's Trending
BuzzSumo analysed 10 million LinkedIn headlines and found that industry trends appeared as one of the most popular types of content shared. They also found that if you're able to find content which resonates with your industry, giving it a review with your thoughts before posting on your own account can help people understand why they should care about what you have to say.
Share new blog posts, stories from industry journals, or anything you find that's on-trend and of concern to either you, your network of followers, or the industry at-large.
Top Tip: Timely, relevant and consistent content is always good for LinkedIn posts.
This accomplishes two things: it promotes you as a thought leader within your network, and makes you seen as being up to date. Regardless of people's opinions, everyone likes to read about what the current trends are.
4 - Promote.. You
The most important thing for a small business owner to do is promote themselves. Regardless of how great the product or service they provide, if nobody knows about it then they'll be out of luck in terms of sales.
If you're a business owner you should be doing every single thing in your power to get yourself talked about. The old saying is true: "There's no such thing as bad press".
While it may sometimes feel like the more noise you make, the better, it isn't always beneficial to share details about everything that happens within your business.
For any small business owner, it's important to strike a delicate balance between sharing and not oversharing information about the way you run your company.
If you're someone who has recently grown their company in headcount or revenue, consider sharing that story with others on LinkedIn by writing an article or posting a status update that describes how things are going and definitely if it includes any recent growth.
It's okay to share the good news about your company, but always remember that you should never hurt current customers or vendors in the process of promoting yourself.
If you're a small business owner who is hesitant to post updates about how your company is doing on LinkedIn, consider sharing what others are saying about you.
If you're looking to add a little credibility to your profile, share testimonials from customers that have been happy with the work you've done for them or small business awards you've received.
You can even write posts that include quotes from past clients, especially if those quotes are particularly positive about how well you did on their project/service/product.
5 - Find and Share Tips, Tricks, and How-Tos
Humans have an instinct and a natural interest in learning new things, share content that teaches.
Top Tip: The most shareable content is normally formatted in to lists, best practices and how-to guides.
Share content that helps your followers in order to be seen as someone who is a solution provider, not just someone out for self-promotion. No-one likes to be 'that guy' on LinkedIn and we all know one!
6. Post Professional Videos and Presentations
LinkedIn is no different from other networks in that the content you share there should be valuable to your network.
One way to do this is by sharing what's inspiring, motivating or thought-provoking for you on your personal feed and watchlist. If you find it interesting, there's a good chance your network will find it interesting too. Post it up!
Providing educational videos and presentations can help you stand out as an insightful person in your field. One helpful trick is to add subtitles for your video. Research has shown that 39% of people are more likely to finish a video with subtitles.
7. Predict The Future
Share a post or comment with your prediction of the outcome.
Your opinion might not be right, but you'll start an interesting conversation with other readers. Extra points if it's a topical subject!
If you dare to spark uniqueness and show true originality in everything you do then people will take notice. Speak your thoughts and be heard, deep, I know.
8. You Can talk to People in Groups
Online social gatherings, just like business networking events, can be a fantastic opportunity to make connections. Whether that's just from joining in on a comment thread or taking part in a group event on LinkedIn.
However, be careful not to spam the group or reply to every comment. It's important to only chime in when you feel it makes sense. Who knows what personal or professional benefits you may come from your discussion? What's there to lose?
Top Tip: When networking on LinkedIn, remember that your job is to boost your own self-publicity and the company's reputation.
As a result of engaging with others you are bringing more people into your network and also increasing your visibility on the platform.
9. Have You Learnt Any Lessons?
Regardless of your age or industry, sharing a life changing story or any lessons you have learned will always be an interesting read.
Whether you find a blog post about 10 important financial moves to make in your 20s, or write an original piece about career advice for those who are laid off, someone in your network will be able to relate to it.
Consider the lessons from your own life that can inspire or help others.
This strategy is as straightforward as it gets. It helps others see you not just as someone who sits at their desk all day, but a valuable mentor instead.
10. An Easy One, Job Posts
An easy LinkedIn post subject, but it is worth mentioning as they're one of the most popular posts on the platform.
You could potentially be hiring or posting for someone in your network so that they can find work, offering a job at your company or paying it forward to another business.
It will be noticed by them and it will be appreciated.
When you post openings for your own business, it indicates growth. When it's for someone else, it shows good will. There's no bad option here!
It's time to make some good LinkedIn posts!
LinkedIn is the industry standard for professional networking. It's where people go to find you professionally and the best online spot to market yourself and your business.
Use it to your advantage by establishing a strong presence and showcasing career accomplishments.
Follow these 10 examples of good LinkedIn posts to improve your social media strategy.
All of this information can be hard to digest, if you're stuck for LinkedIn post ideas and want to take the load of your mind we can do it for you, take a look at our social media management packages starting at just £99/month for 3x high quality LinkedIn posts every week.
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